Popsmith Popper
Popsmith started with a vision for the perfect stovetop popcorn popper; one that delivers a “luxe” experience with a hint of nostalgia. Then Popsmith smashed its Kickstarter goal on the first day and raised 1163% of their pledge goal. This achievement is even more impressive as Popsmith has now successfully delivered their flagship product to their 1,800 backers as promised. Popsmith worked with Branch to create a beautiful design, then Branch reached out to Tact to figure out the mechanics, materials, and manufacturing techniques.Tact’s collaboration with partners in Asia enabled tight integration with the factory despite international COVID lockdowns and travel restrictions. There is nothing quite like it on the market and Popsmith has patents pending on the design and mechanisms that make it magical.
[ Industrial Design by Branch ]
